I agree research is key. And it doesn't necessarily have to involve media groups either. Especially since they tend to mock any real sightings on video. I think with shows like Ancient Aliens where a true show case of evidence can be presented is amazing because so many people now believe in the "evidence" of such things.
It is also good for those that don't do research on a regular basis to document sightings best they can. Take the emotion out of it and just look at the hard facts.
I love shows like Fact or Faked but honestly anything can be faked to some extent and they aren't really proving anything but that. Yet, it is a fun show to watch and think about each case.
Of course don't get me started on Youtube. If I see one more CGI ufo I may scream!
Some are artistically amazing to watch, but again they should come with a sign saying "look at this movie I made on my computer." Because some may see these and think it is a valid form of research. I am not discounting someone that actually has real sightings and posts their videos on there - because it is a great outlet. Many people do watch videos on youtube. It would maybe be wiser to use a different venue. Maybe their own website or send the videos to be tested by researchers in the field that know a hoax when they see it to validate it. But then you have to also make sure that the scientist assisting in research isn't onesided.
I could go on a long rant, but I wont. No need. I think we are in agreement to the fact more research needs to be done. I liked the research done (ufo hunters maybe?) where they researched the ufo markings in a forest the way they would a crime. Used real detectives on it. That in my personal opinion was the best ufo research I had actually seen. They even used forensic science to do testing.
Being a lover of detective and crime stories I thought it really opened a good door for once.